For example, a page providing instructions for how to tie a friendship bracelet that’s missing instructional images and essential keywords will rank poorly. Google’s PageSpeed Insights tool includes a page experience factor that considers both page load speeds and UX. If your site has long loading times, visitors may become frustrated and navigate away from your page to seek a better experience from competitors. SEO and online presence are deeply interconnected, so improving site performance is a bit of a circular challenge. More engagement leads to better SEO and a higher search engine results page (SERP) placement, but higher SEO leads to more visibility and higher user interaction. Website audits are necessary to ensure your site is getting traffic.
Olga Zarr is an SEO consultant at SEOSLY, a technical SEO specialist and an SEO auditor with 13+ years of … Every audit must be personalized and consider the site’s specific context, audience, goals, and limitations. SEO tools are still incredibly useful because they handle large-scale checks that humans can’t easily perform, like analyzing millions of URLs at once. Often, website owners come to me alarmed by “fatal” errors flagged by their SEO tools.
An example of a long-tail keyword is “bakeries near Harrisburg, PA.” This specific keyword will attract leads interested in bakeries near Harrisburg. Similarly, other long-tail keywords help you drive more qualified leads that are looking for your business. Just plug in your domain, go to the Best by links report, and add a “404 not found” filter. The cost of an SEO audit service depends on several factors, including your website’s size.
These include the usuals like Google Analytics, Search Console, and Semrush. And if speed is your priority, the Smart Report option gives you a great baseline. AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients. You can go beyond just Semrush data by connecting 20+ other marketing data sources to SEO Anomaly further enhance your reports. A robots.txt is a text file that lives in the root folder of your domain, so you can find it at domain.com/robots.txt. It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not.
- Ultimately, your own human judgment, experience, and common sense remain the most critical factors in effective SEO.
- To start the audit, create a list of all your company’s social media accounts.
- Head to the “Compare domains” tab and select up to four competitor domains.
- After you purchase our SEO audit services, we’ll perform a full SEO audit of the known ranking factors that search engines use to analyze and evaluate your website.
- Local SEO Services are for businesses focused on keyword rankings in a specific location or region.
- Here we include 8 quick checks to ensure maximum visibility in all types of search results.
Find pages or links that return (404) errors as broken links frustrate users and hurt SEO. Then, identify oversized assets that slow your page load time, such as images, JavaScript, and CSS files. Last but not least, make sure that canonical URLs are properly implemented to avoid duplicate content issues. Spotting internal linking problems on your site is crucial for maintaining your SEO health. When search engines struggle to understand the relations between content, certain pages may not be crawled or indexed correctly. That’s why this step of the SEO audit checklist is extra important.
Gumlet also tells you the total file size of your images and its weight after Gumlet optimization. KeywordsFX is a free keyword research tool that lists related long-tail keywords to a primary keyword you type in. With top free SEO tools like Ahrefs Backlink Checker, you can research your competitors’ backlink strategies and identify link-building opportunities for your site. Ready to conduct a competitor analysis but don’t know which tools you can use to check website traffic?
Amazing SEO and Reporting Tools – all-in-one platform
Finally, evaluating your metadata can help you get more clicks in the SERPs. Metadata is data that describes your page to Google so it can form it into a search result. If you don’t create this data for each of your pages, Google will improvise, which can end poorly.
Looking for a Google SEO Checker? Here’s 15 to Check Out
Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site. Unlock the power of advanced SEO tools and data-driven insights. That means we’ll work to keep this audit checklist up-to-date as SEO changes, so be sure to check back for new updates. If you have any additions or suggestions, please let us know in the comments below. Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO.
To do that, open the Site Audit module and check the On-page section (Duplicate titles and Duplicate meta descriptions). They also offer an embeddable widget that offers on-site SEO audits and White Label, giving you access to your users’ websites or sites they are interested in. This provides insight into effective lead generation, driving traffic and improving conversion rates. Google’s search engine algorithm constantly receives updates, but it’s not the only dynamic factor influencing SEO.
