The SEO plugin outputs JSON-LD (the format preferred by Google) to add schema markup directly to SEO Anomaly your page’s HTML — no coding required. Where necessary, merge similar pages into one in-depth article. Give special attention to your menus, test drop-downs, and search functions. Check if the most important design elements are above the fold. Think of this as the headline act—it must grab attention immediately.
- To learn more, check out this guide on how to start a link building campaign with the Link Building tool.
- The smaller the number, the easier for crawlers to access that page.
- These evaluations help identify problems that slow down a site’s performance so you can adjust content, layout, or other hidden hindrances accordingly and improve page load times.
- Clicking on “Search” and then checking “Enable advanced filters” allows us to filter the sheet to show only images which are currently used as the featured image.
- Making even small updates to a page signals to Google that it should crawl that page.
Prioritize content audit and link removal
Click on the arrow next to the number indicating the number of backlinks from a certain domain. This expands the view to show specific pages that link to your competitors. You’re competing with others in your space for the top spots in search rankings. A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit.
Your website’s SEO will improve as a result of your hard work. You can start by identify pages that are not currently indexed and fix errors preventing Google from crawling them. This creates a positive experience for your audience and allows them to easily browse your site.
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When you provide your audience with relevant and direct information, you have a better chance of appearing in the featured snippet. This is a block of text that appears at the top of the search results. By analyzing the competition, you’ll have a better idea of how you can help your site stand out and outperform them in search results.
How to adjust your SEO marketing strategy as your business grows
If you’re having a hard time viewing your website with fresh eyes, try asking your customers, family, friends, or colleagues to use your website and point out any issues. That’s why it’s essential to ensure that your navigation menu not only exists but also makes sense to visitors. Even if your navigation menu seems logical to you (the person most familiar with your website), your visitors may not find it so user-friendly. To get the most out of this post, I recommend turning on the option to check the HTTP status of external links. If you’re an Ahrefs user, begin by launching a new project in Site Audit.
Indexing is the process by which search engines store webpages into their database to be retrieved when users perform searches. Track the progress of search rankings over time by country, language, search engine and device type. In some cases, agencies can complete SEO audits in as little as one week, though this expedited timeline tends to include an additional fee. If you’re using a free SEO checker tool, you receive your results instantly. Companies that invest in SEO audits have a reason; they want to improve their SEO. Depending on the size of your business, you may manage your SEO in-house or partner with an SEO agency.
As such, regular updates will help keep your pages fresh and relevant in the eyes of the search engine. Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP. If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA).
