SEO Audit Services: Get a Complete Audit and Action Plan

But I will say that speeding up your site is something that’s worth spending time on. You can find the number of indexed pages for your site in Google Search Console’s “Coverage” report. Or if you’re running WordPress, there are some useful plugin recommendations in this guide from WP Engine.

  • This audit assesses technical aspects, such as website structure, mobile-friendliness, and indexing.
  • Copyscape is a free tool that can check for duplicate content.
  • Lastly, the tool uses the Human Quality Rater Guidelines to assess where your content succeeds and where it falls short.
  • As a part of your SEO audit, verify search engines can crawl your website.
  • XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers.

An SEO audit helps achieve higher rankings, more website traffic, and greater user engagement. Fixing issues improves site speed, indexing, and mobile usability. A thorough SEO audit shows how well a site follows best practices. It highlights errors that prevents a website from reaching its full potential in search rankings.

By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with BHS Links quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking.

seo audit

You can also Enable expert options to access advanced crawler settings for List Mode. It is especially important to check the domain for penalties when you buy an already-used one. There is a risk of buying not only the domain but also its previous penalties by Google. To avoid this trap, consult our guides on how to choose expired domains, and how not to get trapped into the Google sandbox during a website launch. There are two predominant data sets that Lighthouse/PSI use to determine your site’s score; lab data and field data. Lab data is extracted from a controlled environment, using predetermined network and device settings.

These tools help you guide search engines toward your website’s most useful content. If pages on your site are not internally linked to other pages on your site, those pages are less likely to be indexed. To help, we’ve created this list of the 10 best technical SEO audit tools that you should know about. We’ll explain the key features behind each one, how it can help you make your website more search-engine friendly, and how to get access. An on page SEO audit is like a website health check, examining elements for search engine optimization and user experience. An enterprise SEO audit will also review your content’s overall quality and organic value.

Often, it’s a suspicious backlink, but other times, it’s not a fair penalty. When I started working on the website, I noticed the website traffic was going down rapidly, which alarmed me to run a quick penalty audit. Compare your audit results between crawls to track your progress. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.

Fast site audits

We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives results for your business. When you create content, you want to ensure that your pages contain original content that is informative and relevant. It should have relevant keywords and pertain to the topic at hand. If you want your site to perform well, you must nix your low-value pages.

seo audit

Get a Prioritized List of Issues and Recommendations

seo audit

This strategy encompasses various types of content, including written articles, images, and videos, all tailored to topics your target audience is actively searching for. It’s a comprehensive and holistic approach to improving a website and online presence. It involves refining the content and structure of your site and aligning with search engine algorithms to improve your rankings. “The right SEO audit tool is not just about highlighting what’s wrong with your site; it’s about understanding the holistic picture. From the technical intricacies of on-page elements, the depth of backlinks, to even the user experience. As you discovered, this free SEO audit template includes a list of the most important steps to perform when conducting a full-scale website audit.

It will then scan your entire website to collect the URLs of each page. The generator will then send a file directly to your email, which you can copy and upload to Google Search Console or Bing Webmaster Tools. Copyscape is a free tool that can check for duplicate content. Enter your URL to see if a malicious website has copied your content or is pretending to be your brand. It also analyzes your website’s vitals, enabling you to identify areas for improvement.

Finally, use information from the evaluation to better understand your audience and optimize your social media to engage them. You’ll then be able to update your social media strategy to further delight your audience, more effectively attracting them to your website. Outdated or irrelevant content can hurt conversions and hurt your SERPs ranking. Speaking of content, you’ll also need to analyze the content on your website.