For example, a page ranking for “best digital marketing agency in Toronto” should include location-specific service offerings, reviews, and contact CTAs to match local search behavior. And are your pages aligned with what users expect when searching those keywords? Tools like Google Search Console, Rank Tracker, and Ubersuggest show you where you’re ranking, what queries are driving traffic, and where you’re falling short. Content quality is more important than ever, especially with Google’s increased focus on E-E-A-T. Use tools like Surfer SEO or ClearScope to analyze how well your content stacks up against top-ranking pages. As mobile continues to dominate search traffic, a responsive design is a cornerstone of SEO audits in 2025.
Optimize Technical SEO Elements
Most modern CMS systems allow you to easily define OG and other social metadata, and even define defaults for these values, so it’s best not to leave them blank. You can perform a simple canonicalization check using the MozBar. Simply navigate to a URL and first verify that the page contains a self-referencing canonical. Next, try adding random parameters to the URL (ones that don’t change the page content) and verify that the canonical tag doesn’t change. You also want SEO Anomaly to avoid “orphaned pages” — which are pages not linked to by any internal URLs on your site.
Internal Linking Analysis
Instead of guessing, base your calendar on the insights gathered from your SEO audit. This ensures you’re targeting relevant keywords and addressing identified content gaps. A content gap might exist if competitors rank for “best running shoes for marathon training” but your site doesn’t. Creating informative content targeting this keyword can attract a highly targeted audience actively searching for that specific information. Successfully mapping keywords to user intent is a cornerstone of effective SEO. Most internet traffic now comes from mobile devices, making mobile responsiveness absolutely essential.
WebFX will identify these hard-to-spot factors and recommend a strategy that helps you build your reputation and increase your presence online. Our team can consult and even implement recommendations to get your website ranking in the search results. Following our analysis and audit, your dedicated account manager will provide actionable and prioritized recommendations for fixing SEO issues across your site. Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.
- Duplicate versions of a site typically happen with the variations listed below.
- Explore a detailed list of images, complete with previews, to identify broken images as well as missing or incorrect alt and title attributes.
- I use Detailed when I want to get quick page insights without opening separate tools or tabs.
- • Missing or empty titles/descriptions – these need to be written.
If these pages have backlinks, they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly. The audit can identify over 100+ issues, which can be overwhelming for beginners. So if you are new to auditing, I’d suggest focusing on the steps below rather than trying to fix all the issues one by one. This chrome extension is useful for identifying broken links on a page-by-page basis. A 404 is a “page not found” error, generally caused by broken links and images within your site.
